The Advisory Board Company: Oct. 23, 2013
Writing in Modern Healthcare, Jaimy Lee explains how medical devicemakers are altering their product strategies to better meet the needs of hospitals, which increasingly determine supply and device procurement for surgeries.
In June, Georgia Regents Medical Center and devicemaker Royal Philips launched a partnership in which the system will pay $300 million over the next 15 years to the devicemaker in return for new technology, maintenance, and other services. The partnership includes the system’s Children’s Hospital of Georgia, Georgia Regents University Cancer Center, and other outpatient clinics. Read more about the changing dynamics of device marketing.